Course Table of Contents and Discussion Topics

Grants and Grantors
What Are Grants?
Who Are the Grantors?
Developing a Relationship with the Granting Community
Cultivating the Relationship
Assignment One

Grant Seeking from Foundations
What Is A Foundation?
Partnership With a Foundation
Assignment Two

Grant Seeking from Governments
Types of Assistance
Effective Government Grant Seeking
Organizational Mission & Government’s Objectives
Meeting with Government Officials & Politicians
Assignment Three

The Grant Seeking Process
The Implications of Grant Seeking for the Organization
Submitting a Grant Proposal or Application
Grant Application Forms
The Evaluation of Proposals and Applications
Conditions of a Grant
Assignment Four

The Granting Body’s Response
After the Application Has Been Submitted
Maintaining Contact
Mid-Course Quiz

Corporate Sponsorship
Defining Corporate Sponsorship
Is Corporate Sponsorship Fundraising-Friendly?
From Philanthropy to Enlightened Philanthropy
Is It Advertising or Corporate Contribution?
Assignment Five

The Needs of Corporate Sponsors
Satisfying Customer Needs
Corporate Motivations
Assignment Six


Creating Corporate Partnership Opportunities
Traditional Areas of Interest for Corporate Partners
Assessing Your Sponsorship Capability
Maximizing Your Corporate Partner
Roles and Responsibilities of the Fundraising Staff
Assignment Seven

The Marketing Exchange
Marketing Sponsorship Products
Matching Demographics
Partner Recognition and Benefits
The Corporate Partnership Package
Assignment Eight


Capstone Project

Resources
Bibliography

Course Description and Algonquin link

You can review the course descriptions on the Ryerson site.
Fundraising Program Description
Algonquin College Schedule

Course Overview

The overall aim of this course is to explore the possibilities of corporate sponsorships and partnerships and to explore the grant seeking process in detail.

It defines corporate sponsorship and explores the needs and motivations of corporations in relationship to philanthropy. It explores the process of working in partnership with corporations and the roles and responsibilities of the fundraising staff; and it looks at the marketing exchange concept including marketing strategy, partner recognition and tax implications.

It looks at grantors and the types of grants given and discusses building and cultivating a relationship with the granting community; it explores government, foundation and corporate grant seeking; and it presents the grant seeking process in detail, including developing and presenting proposals or applications and maintaining contact with grantors to enhance the partnership process that is inherent in successful grant seeking.

The Couse development included input from Boyd McBride, National Director SOS Children's Villages Canada, and International orphaned and abandoned children charity. You too can help by a child donation, or sponsor a child.